About
Innovative Product-Led Growth Executive with over 15 years of pioneering digital transformation, specializing in strategic AI implementation and data-driven growth. Expertly architected end-to-end PLG ecosystems, driving 30-50% efficiency gains in customer acquisition and retention, and developing proprietary AI-powered marketing automation systems that consistently outperform industry benchmarks by 2-3x. A technical visionary, I leverage advanced analytics, predictive modeling, and machine learning to systematically scale revenue and optimize unit economics.
Work
Various AI Startups
|Fractional Head of Growth
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Summary
Fractional Head of Growth for AI / SaaS Startups: - Lovable.dev, Shipable.io, Xavier.ai and HeronAI.com
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Summary
Spearheaded technical growth strategy and Product-Led Growth (PLG) implementation, establishing robust infrastructure for explosive revenue growth across a 6-month engagement.
Highlights
Engineered a comprehensive Product-Led Growth (PLG) pipeline, achieving $60M ARR in six months and driving 108% month-over-month growth from inception.
Architected and optimized an omni-channel digital marketing ecosystem (SEO, PPC, Paid Social, Affiliates, CRM automation), ensuring seamless, scalable customer acquisition.
Developed custom AI optimization algorithms for acquisition channels, outperforming industry benchmarks with superior CTR and conversion rates.
Architected a technical activation framework leveraging custom GPT-enhanced prompts, increasing conversion rates by 43%.
Implemented a cross-channel attribution system utilizing machine learning models, improving marketing ROI by 47%.
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Summary
Led growth engineering as a Senior Leadership Team (SLT) member and P&L owner, implementing technical infrastructure for scalable acquisition and revenue growth.
Highlights
Architected robust growth systems, driving a 50% year-over-year increase in customer acquisition efficiency.
Engineered a multi-channel optimization framework, reducing Customer Acquisition Cost (CAC) by 55% through algorithmic campaign management.
Implemented predictive Lifetime Value (LTV) models, improving customer lifetime value by 20% and reducing churn by 15%.
Designed technical revenue optimization systems, driving a 40% increase in first-year revenue.
Built automated user engagement infrastructure, increasing active users by 30% through behavioral triggers.
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Summary
Built a multi-channel acquisition engine, significantly increasing user acquisition and optimizing digital marketing strategies.
Highlights
Built an acquisition engine, increasing user acquisition by 30% over 18 months through multi-channel integration.
Engineered advanced SEO architecture, boosting organic traffic by 25% through technical optimizations.
Designed a conversion optimization framework, increasing account sign-ups by 20% via user journey engineering.
Implemented personalization infrastructure, reducing churn rate by 10% through dynamic customer experiences.
Languages
French
Conversational
English
Fluent
Greek
Native
Italian
Conversational
Skills
Product-Led Growth Engineering
Self-Serve Conversion Architecture, Freemium-to-Paid Pipeline Optimization, Value-Based Monetization Systems, PLG Scaling Frameworks, In-Product Engagement Automation.
Technical Marketing Leadership
Full-Stack Growth Engineering, Cross-Channel Attribution Modeling, Programmatic Media Buying, Performance Marketing Infrastructure, Data-Driven Experimentation.
AI & Marketing Automation
Machine Learning Implementation, Generative AI Integration, Predictive Analytics Architecture, Marketing Automation Systems, Technical SEO Systems.
AI & Machine Learning Tools
OpenAI GPT-4, Claude 3, LangChain, Hugging Face, TensorFlow.
Growth & PLG Tools
Pendo, Appcues, ProductLed, Segment, Mixpanel.
Data & Analytics Tools
BigQuery, Snowflake, Tableau, Looker, AppsFlyer.
Development
SQL, Python, JavaScript, REST APIs, Git.
Thought Leadership
Industry Keynote Speaker, Technical Innovation Panelist, Growth Engineering Mentor, Cross-Functional Team Architect.
Interests
Travel
67 Countries Traveled.
Aviation
Licensed Pilot (In Progress).